Pivot | The Brand Change Master Class
We’ve distilled decades of branding experience into a quick, powerful masterclass that can help guide you and your team to a shared brand vision.
At $299, Pivot includes 13 instructional video lessons and the comprehensive Brand Audit Workbook to help you jumpstart your company’s rebranding efforts.
What’s Included
Course Details
Course Materials
Pivot Brand Workbook – Your guide to transforming your brand. • 21 Pages • 1.55 MB
Workbook example pages
The Pivotal Moments Checklist
Vision Creation Page
Positioning Checklist
Course Videos
1. Introduction — Meet your instructor, Greg Daake. • 2 mins • 219 MB
2. Who’s This For — Here’s why you’re here. • 2 mins • 194 MB
3. What Is Branding — Let’s ensure we understand each other. • 6 mins • 553 MB
4. Prerequisites For Success — Learn what needs to be in place before you rebrand. • 7 mins • 696 MB
5. The Process — Let’s discuss the steps you need to break through. • 4 mins • 331 MB
6. Vision — How to create a shared team vision. • 2 mins • 215 MB
7. What Type of Organization Are You — How to assess your organization’s culture. • 8 mins • 568 MB
8. Identify the Problem — Determine the goals you want to achieve. • 3 mins • 283 MB
9. Auditing Your Brand — Assess the culture and elements that define you. • 5 mins • 496 MB
10. Designing Your Customer — How to maximize your appeal. • 7 mins • 770 MB
11. Understanding Your Competition — Assess those in your category. • 3 mins • 220 MB
12. Your Brandscape — Enable others to best express your brand. • 2 mins • 190 MB
13. Conclusion — Thoughts and advice to leave you with. • 4 mins • 384 MB
Be one of the first to access Pivot.
Transform your brand from where it is to where you want it to be.
About Your Instructors
We’re Daake. A pivotal-moment brand agency that helps businesses thrive by guiding them through pivotal moments with greater clarity and enthusiasm.
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