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Pivot | The Brand Change Master Class

We’ve distilled decades of branding experience into a quick, powerful masterclass that can help guide you and your team to a shared brand vision.

Pivot includes 13 instructional video lessons and the comprehensive Brand Audit Workbook to help you jumpstart your company’s rebranding efforts.

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What’s Included

Course Details

Course Materials

h Pivot Brand Workbook – Your guide to transforming your brand.  • 21 Pages  • 1.55 MB  • Download Workbook

Workbook example pages

The Vision Creation page from the Pivot Workbook

The Pivotal Moments Checklist

A page from the Pivot Workbook

Vision Creation Page

A page from the Pivot Workbook

Positioning Checklist

Course Videos

1. Introduction — Meet your instructor, Greg Daake. • 2 mins • Watch on YouTube

2. Who’s This For — Here’s why you’re here. • 2 mins • Watch on YouTube

3. What Is Branding — Let’s ensure we understand each other. • 6 mins • Watch on YouTube

4. Prerequisites For Success — Learn what needs to be in place before you rebrand. • 7 mins • Watch on YouTube

5. The Process — Let’s discuss the steps you need to break through. • 4 mins • Watch on YouTube

6. Vision — How to create a shared team vision. • 2 mins • Watch on YouTube

7. What Type of Organization Are You — How to assess your organization’s culture. • 8 mins • Watch on YouTube

8. Identify the Problem — Determine the goals you want to achieve. • 3 mins • Watch on YouTube

9. Auditing Your Brand — Assess the culture and elements that define you. • 5 mins • Watch on YouTube

10. Designing Your Customer — How to maximize your appeal. • 7 mins • Watch on YouTube

11. Understanding Your Competition — Assess those in your category. • 3 mins • Watch on YouTube

12. Your Brandscape — Enable others to best express your brand. • 2 mins • Watch on YouTube

13. Conclusion — Thoughts and advice to leave you with. • 4 mins • Watch on YouTube

Any Questions?

If you have questions about the course please reach out to hello@daake.com.

 

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About Your Instructors

We’re Daake. A pivotal-moment brand agency that helps businesses thrive by guiding them through pivotal moments with greater clarity and enthusiasm.

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